REAL ESTATE AUCTIONS
THE TRUE FAIR MARKET VALUE ADVANTAGE
According to experts at the National Association of Realtors®, real estate auctions are an innovative and effective marketing tool which can be profitable to sellers,
buyers and REALTORS®. In fact, under the right circumstances, auctions can be the most effective way to accelerate property sales and establish a properties’ true market value.
(National Real Estate Auction Committee, National Association of REALTORS®, “Making Real Estate Auction Profitable – A Reference Guide).
Real Estate Auctions are growing in popularity as a way to unload seller assets quickly and determine what the fair market value of the property is. While auctions remains the primary method of selling distressed properties – foreclosures, bankruptcies, owners in dire financial straits, or as a method of selling properties as a last resort, auctions are gaining traction in the mainstream real estate sector. Instead of listing houses with the traditional real estate company and taking a chance on possible long waits to move their asset, they are now turning towards the auction method of marketing. As more and more sellers look to auctions as a viable option, they are finding the auction method of marketing is fast, convenient, and they minimize the holding costs that the seller is incurring each day the property does not sell.
A real estate auction tells you exactly what a property is worth at a particular point in time. As an example if you have a traditional auction with 6 to 10 bidders bidding on your property at the property location or, if the bidder is participating in a ballroom style auction with 300 bidders, the last and highest bid is the true market value from either type of auction. It is what a willing buyer is willing to pay on that day for a property.
There are really two schools of thought the seller should consider – “List and wait” (put your property on the market with a traditional listing service and wait for a prospective buyer to make an offer) or “Sold in minutes” (place your property with an auction company, pick a day for the auction and sell your property on a given day). The key to any successful auction is marketing. A properly marketed asset will attract the right buyers and thereby provide a successful auction. Accelerating the process using the auction method produces a sense of urgency on the buyer’s part. They know that when the gavel drops on the auction there are no other chances to buy the property.
United Country Kozma Auction & Realty, Inc., has over a decade of real estate auction experience and offers professional marketing of your property through our corporate offices marketing staff and our marketing programs offer a variety of options.
Some of Our Award-Winning Auction Marketing Services Include
 Enhanced Marketing Solutions – In house full-service marketing firm.
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 Superior accelerated marketing.
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 Website development and implementation.
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 Search engine optimization.
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 Lead generation and management.
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 Continually updated database with over 250,000 highly profiled buyers.
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 More than 80 years of experience and consistent quality in marketing real estate.
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 #1 in Internet marketing and live auction simulcasting.
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Some Auction Advantages for Consideration
 Buyers come prepared to buy.
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 A timely auction allows the seller to reduce holding costs such as taxes, insurance and maintenance.
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 Seller determines the date and time when property is sold.
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 Auctions create a sense of urgency that forces prospective buyers into a decision.
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 Seller determines the minimum price. No price negotiations.
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 Purchase is not contingent upon the buyer selling their current property or upon loan approval.
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 Creates competition among buyers – auction price can exceed the price of a negotiated sale.
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 Requires potential buyers to pre-quality for financing.
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 Eliminates numerous and unscheduled showings.
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 Assures that property will be sold at true market value.
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Essentially, there are three type of auctions
ABSOLUTE AUCTION (Or auction without reserve)
(1) The property is sold to the highest bidder, regardless of the price. (2) Since a sale is guaranteed, buyer excitement and participation are heightened. (3) It generates maximum response from the market place (4) Many sellers, including financial institutions and government agencies have begun to use this method more frequently.
MINIMUM BID AUCTION
(1) The auctioneer will accept bids at or above a published minimum price. (2) This minimum price is always stated in the brochure and advertisements and is announced at the auction. (3) Reduces risk for seller as the sales price must be at or above a minimum acceptable level. (4) Buyers know they will be able to buy at or above the minimum.
RESERVE AUCTION (An auction subject to confirmation)
(1)In a reserve auction, the high bid is reduced, in effect, to an offer not a sale. (2) A reserve bid is not published, and the seller reserves the right to accept or reject the highest bid within a specified time-anywhere from immediately following the auction up to 72 hours after the auction concludes. (3) Sellers predetermined the price at which the property will be sold and are not obligated to confirm a sale other than at a price that is entirely acceptable to them.
Note: The main disadvantage of a Reserve Auction is that prospective buyers may not invest the time and expense of due diligence when there is no certainty they will be able to buy the property even if they are the highest bidder.
Why not let United Country Kozma Auction & Realty, Inc., assist you in the liquidation of your real estate. Your property will be handled professionally, confidentially, and promptly by our staff of experts. Call us at 888-650-6444 or send us an email using our Contact Form.
Visit us at KozmaAuctions-realty.com or UCKozmaAuctions.com for more information on our real estate services. Thank You.
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